iScape
UX/IA & Design
Design Lead
The original iScape application lacked clear navigation and information organization resulting reduce usage by iScape's large subscriber base.
I developed and designed a user workflow and organized iScape's plant and product library into a clearly accessible and searchable interface. Testing low-fidelity workflows, I demonstrated that the new structure improved the user's ability to locate products and add them to their canvas to use in their landscape designs. I also worked to improve their landscape builder functionality, adding tools that help users manipulate products once added to their canvas and global registration and project management workflows.
Methodologies utilized:
The client utilized these solutions to improve the interface and organization of their product library. These modifications have succeefully helped to attract new users and retain existing ones.
